Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition

BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to grow to be new members of the PeopleForBikes Coalition, an industry-wide commerce group of greater than 270 bicycle manufacturers and suppliers united in enhancing bicycling throughout the U.S.

 Santa Cruz CEO Joe Graney will be a part of the PeopleForBikes Coalition Board of Administrators and different government management will be a part of numerous PeopleForBikes subcommittees to work alongside different {industry} members in getting extra folks on bikes and serving to information the path of the {industry}.Â

 “Our staff has been impressed with PeopleForBikes’ work for a few years, not solely within the mountain bike house however for every type of bicycling and the {industry} as a complete,” mentioned Graney. “They signify the bike {industry} in Washington, D.C. and only in the near past helped save the {industry} greater than $150 million in tariffs. Santa Cruz, our retailers and our clients all instantly profit from their work and we wish to do our half by giving again and getting concerned.”

 Santa Cruz is already a frontrunner in bicycle advocacy efforts by means of their PayDirt program, a dedication to extend entry to trails by supporting native path constructing efforts. The corporate pledged $1 million over the subsequent three years to assist fund path tasks, native organizations, occasions and applications geared in direction of creating and strengthening alternatives for folks to get out and expertise their native trails.

 “Santa Cruz has a protracted historical past of generosity and management in native bike advocacy and we’re excited to amplify these efforts on a nationwide degree,” mentioned PeopleForBikes CEO Jenn Cube. “We’re keen to mix their work with PeopleForBikes’ ongoing efforts for extra federal assist for bike tasks and trails, funding for and defending public lands, higher entry for mountain biking and enhancing different leisure using alternatives nationwide.”

 Royal Dutch Gazelle, a 128-year-old model primarily based within the Netherlands primarily targeted on e-bikes, seems ahead to supporting the continued momentum across the adoption of electrical bikes in North America in tandem with PeopleForBikes’ work to extend e-bike entry and enhance e-bike laws nationwide. 

 “The fast development of electrical metropolis bikes must be supported by constant coverage and sturdy infrastructure,”mentioned Gazelle Bikes North America Normal Supervisor Ewoud Van Leewen. “Entry is crucial to adoption, and electrical bikes make using out there to a totally new section of riders and extends what is feasible and not using a automotive. Giving folks one other transportation choice for last-mile journeys and serving to cut back city site visitors congestion shall be transformative for metropolis streets, neighborhoods and communities. Gazelle is happy to associate with PeopleForBikes to assist and create infrastructure and safer streets for all.”

 Cervélo may also be part of the brand new partnership, benefiting the drop-bar targeted model by means of PeopleForBikes’ work to create safer roads for bikes — higher bike infrastructure and legal guidelines, slower velocity limits, separated bike paths and extra.

 “Cervélo shares the PeopleForBikes worldview of creating using enjoyable and secure for everybody,” mentioned Nick McAdams, Managing Director at Cervélo. “With our current relocation to California, we wish to assist PeopleForBikes’ ongoing efforts in Washington, D.C.”

 PeopleForBikes seems ahead to working with Santa Cruz, Gazelle Bikes and Cervélo and their retailers throughout the U.S. to make biking higher for everybody.

 Extra About Cervélo

Based in 1995 in Toronto, Canada, Cervélo’s mission is to make riders quicker. From the excessive Alps within the Tour de France to Queen Ka’ahumanu Freeway on the Large Island, Cervélo makes high-performance bicycles raced all around the world. Be taught extra at cervelo.com.

Extra About Gazelle Bikes

Royal Dutch Gazelle’s historical past may be very a lot the historical past of the bicycle as a well-liked technique of city transportation. Their authentic Dutch model consolation bike received over the hearts of cyclists within the Netherlands 128 years in the past. Right now, Gazelle’s design legacy and ongoing know-how enhancements have folks all around the world falling in love once more. Holding court docket on the forefront of innovation to make biking extra pleasant and accessible, Gazelle is an integral a part of Dutch biking heritage, and its future. Conserving cadence with as we speak’s international innovation with their new line of electrical bikes, Gazelle has positioned themselves because the benchmark for city mobility — historically and contemporarily. Be taught extra at gazellebikes.com.

Extra About Santa Cruz Bicycles 

Santa Cruz Bicycles was based in 1994 in an area the scale of a single automotive storage in a former cannery in Santa Cruz, California. Our mantra since day one is to make nice bikes and have enjoyable doing it. So we get our kicks from doing the fitting factor by the riders, trails and communities by which we work and play. Bikes are a power for good and we do our greatest to share that message. Be taught extra at santacruzbicycles.com.

Extra About PeopleForBikes

PeopleForBikes is making biking higher for everybody by uniting tens of millions of people, hundreds of companies and tons of of communities. When folks experience bikes, nice issues occur. Be a part of us at PeopleForBikes.org.